Our Vision

Swimmable, drinkable, fishable water for everyone.


Imagine a future where every person can safely touch the water that flows through their community, where that water is pure enough for drinking, and where waters are healthy and wild enough that fish and birds and plants thrive. 

Swimmable, drinkable, fishable water is necessary for the things people value most in life -- family and friendship, culture, freedom, and opportunity.

By blending science, law, education, and storytelling with technology, we empower millions of people to know and safeguard their waters.

And when waters are protected, communities can prosper.


Swim Drink Fish has been working for a swimmable, drinkable, fishable future since its launch in 2001.

Swim Drink Fish operates seven initiatives: Great Lakes Challenge, Lake Ontario Waterkeeper, Fraser Riverkeeper, North Saskatchewan Riverkeeper, Swim Guide, Watermark Project, and Great Lakes Guide. Each initiative has a specific mission that contributes to the goal of building a national movement of active, informed, and engaged individuals working to ensure their communities can swim, drink, and fish forever. 

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Mark Mattson
President, Swim Drink Fish

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