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Toronto Sewage Bypasses Humberto Rovina Toronto Sewage Bypasses Humberto Rovina

Toronto to start issuing updates when wet weather affects Lake Ontario; Government releases response to Waterkeeper’s legal application (Press Release)

Wet weather alerts are coming to Toronto! Following a year-long investigation, Ontario’s Ministry of the Environment and Climate Change says that the public should receive more information about water quality following heavy rains and snow melts. Even partially-treated sewage in the water means that people who are paddling, surfing, and boating could get sick - and they don’t even know it. Government monitoring showed elevated levels of bacteria offshore in Lake Ontario. Expect to see Toronto’s new communications kick-in soon.

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How to communicate to the public about water quality
Toronto Sewage Bypasses Humberto Rovina Toronto Sewage Bypasses Humberto Rovina

How to communicate to the public about water quality

Face it. Talking about the impact failing infrastructure has on water quality and waterways is a challenge. No matter how hard you try, the message comes out like this: “There’s sewage in our waters. Except when there’s not. And sometimes it’s stormwater, which can be as bad as sewage. Except when it’s not.” What the public hears is either, “your river is full of sewage all the time” or, “your lake is perfect all the time.”

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4 spin techniques polluters love, with examples from the City of Toronto sewage case
Toronto Sewage Bypasses Humberto Rovina Toronto Sewage Bypasses Humberto Rovina

4 spin techniques polluters love, with examples from the City of Toronto sewage case

What does a polluter or apologist do when they are at odds with public opinion? In the years that I have been practicing environmental law, I’ve watched time and time again as people use the same spin techniques to downplay public concerns. It works more often than I’d like to admit. And it’s happening right now here in Toronto.

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